Price

NME

The price of NME per issue is £2.50. This price is quite cheap compared to some other music magazines. This may be because it is published weekly and not monthly like some other music magazines. This price is affordable for NME's target audience of 18-34 which would consist of both students and working adults. This affordable price would make the magazine sell to it's target audience more successfully.

Mojo

Mojo magazine is sold at the price of £7.99 per issue. This price is quite expensive however this may be because it is published monthly and not weekly which means is contains more features and will therefore cost more than a weekly music magazine. This magazine is also aimed at older music lovers of around 35 and over. This price would be more affordable for this age range and would therefore still sell.

Q

Q magazine is priced at £3.90. This is quite cheap considering it is published monthly. It may be this cheap however as it is mostly aimed at people aged 15-24. A more expensive price would make it less affordable for this age range and therefore they would not sell the magazine as well. 


For my magazine i have chosen to publish it weekly. This is because my audience research shows that indie rock is often associated with young people. As young people are often not employed publishing weekly rather than monthly would make it more affordable for this audience. The audience research also showed that the most appropriate price was under £3. If the magazine was published monthly it would be more expensive than this which is another reason why it will be published weekly.
The price i will charge for my magazine is £2.50 as this as affordable for the main target audience. My magazine will be published by Bauer media. This is because Bauer does not publish a magazine of my genre and so it wouldn't be repeating a product they already publish.