Target audience

reader profiles

(NME reader profile)

This is a reader profile for the magazine NME. The reader profile is audience research for this magazine which tells the magazine what needs to be in the magazine to make it sell better. This reader profile outlines what NME readers are interested in which tells the magazine what features to include in the magazine.For example it says that 73% of the audience are male and that the average reader age is 23. This means that NME magazine will then go and include things in the magazine that are mainly aimed at this audience. The reader profile also says that the audience go to gigs and live events. This would tell NME to run features on gigs and live events as this would interest the audience of the magazine.

The reader profile also shows that the audience use technology frequently for example 64% use broadband. This shows the magazine that technology is important to the reader and they could include features about technology. It may also tell them that an online version of the magazine may be successful as 92% of the audience use the internet. For this reason NME may choose to produce an online version of the magazine. The reader profile also tells the magazine that 55% of the audience work full time or part time. This means that the magazine is more affordable for this audience and would still be a success if they used an online version as well as a published version.

(kerrang reader profile)

This is a reader profile for Kerrang! magazine. The magazine would use this research to find out what audience the magazine reaches and would then use that information to decide what features to include in the magazine. For example this reader profile shows that 54.7% of the audience is male and would therefore include more features that are interesting to the male audience. The reader profile also shows that the main age range reading the magazine is 15-24 as this audience has the highest percentage of 56.1%. This would tell the magazine to include features that are interesting to this age range. This reader profile is quite vague and doesn't say much about audience interests. 

(Q reader profile)

This is a reader profile for Q magazine. The magazine would use this research to find out what audience the magazine reaches and would then use that information to decide what features to include in the magazine.For example this reader profile shows that 68.3% of the audience is male and would therefore include more features that are interesting to the male audience. The reader profile also shows that the main age range reading the magazine is 15-24 as this audience has the highest percentage of 35.5%. This would tell the magazine to include features that are interesting to this age range. This reader profile is quite vague and doesn't say much about audience interests.  

Demographics

Demographics is the system of organising people into grades depending on income and employment. The higher grades such as A, B, and C1 often refer to higher class and middle class people who have highly skilled jobs and careers. These people often have had a good education and a wealthy background. Example of some work roles these people do are Higher management of private companies, Bankers, Lawyers, Doctors (especially those working in the private sector and not the NHS), Middle management, Teachers (especially those teaching in private schools and colleges or at universities) creative and media positions (if very successful such as the owner of a major magazine or newspaper or a successful actor or singer.) Some more middle class examples are Office supervisors, Junior managers, Nurses (especially those in the private sector and not the NHS) and specialist clerical staff. The lower grades such as C2, D, and the lowest E are often working class and manual workers. Some examples of other people who fit into these grades are the unemployed, students, pensioners, casual workers. Magazines may use this table to research the price that their main target audience can afford.For example, if the magazines main audience was 15-24 such as Kerrang! the magazine would have to consider that many of those people would be students and would therefore need to recognise that they fall into grade E and would have to charge a lower price for their magazine if they wanted to keep this age group as part of their audience.

go animate description of demographics:



psychographics
This is a way of describing an audience by looking at their behaviour and personality traits of it's members. Psychographics labels a particular type of person and makes an assessment about their viewing and spending habits. I myself am a mainstreamer like most people. The advertising agency Young and Rubican invented a successful psychographic profile known as their 4C's marketing model. The 4 C's stand for cross cultural consumer characterisation. They put the audience into groups with the labels that suggest their position in society.

video interviews
My plan for the video interviews is to film 3 girls and 3 boys answering questions relevant to my audience research. The questions i will ask are:

• what is your age?
• are you employed?
• what technology do you own that you can use to listen to music?
• what is your favourite genre of music?
• who are your favourite artists and bands?
• what music magazines do you buy?
• what music magazines do you know of?
• what do you think is an appropriate price for a music magazine?
• do you go to gigs and live events?
• what is your opinion of indie rock?
• what indie rock artists do you know of?
• what audience do you associate with indie rock?

I have chosen to interview just teenagers as this can still show if the audience for indie rock magazines is young people of older people. This can be shown by negative or positive opinions of indie rock. I have chosen to interview 3 boys and 3 girls as it makes it easier to ask more questions and therefore gain more information. Although the number of people i have interviewed is small and it can not be said for the whole population, it can still give information about what the target audience, price, and content should be for my magazine.

Girls





 

boys

 

From these videos i have found out that they all owned mobile phones which they use to listen to music on so it is therefore the most popular technology used for music in the interviews. I also found out that more girls knew of music magazines which was the opposite of what i expected to find, however the low number of interviews may mean that this is unrepresentative of the rest of the population. From the interviews i found out that more girls go to gigs and live events that boys and they also knew of more indie rock artists although they knew less about the genre than the boys. The most appropriate price for a music magazine from the interviews was £1-£3 and the genre was mostly associated with 16-30 year olds. None of them where employed which means for this target audience the price of the magazine would need to be lower.
Reader profile
This is a audience profile based on the findings of my video interviews.