Genre

       
The music magazine genre i have chosen is indie. Here is an example of a music magazine that covers this genre:

 























For the genre i have chosen it is difficult to find magazines that cover it which suggests that there is a gap in the market for this genre as a magazine. 

I have chosen this genre as it is my favorite music genre and so i can write about it easily and produce better research. This genre is also one of the most popular genres of music for people my age which will make audience research easier and therefore my magazine will be better.
As i could not find many magazines covering this genre i think that a magazine would be successful as this genre is popular.

Examples of bands and artists:

Kodaline

Arctic monkeys 

Imagine dragons 

Bastille  

The conventions of an indie band are typically casual clothing in dark colours such as black skinny jeans. The lead singer of the band is usually to the front however the band are usually still shown quite close together. Their facial expressions are typically quite serious. It is rare to see a person in an indie band smiling as it is not associated with this genre. The music videos for indie bands tend to feature instruments that the band play and the band themselves would often feature in the music videos. The camera shots in their music videos are often close ups which help them to be associated with their music and allow us to see their facial expressions. The setting of the music videos tend to be quite urban which fits with their sound and look.


This is the top 40 download chart from the 6th October 2014. In this chart there is only one artist featured who is of my chosen genre. This may mean the genre is not very popular.
The artist has been in the chart for 8 weeks and is at number 30 in the chart. However it has increased in the chart by 38 places which could mean it is becoming more popular as a genre. This chart is only this weeks and so may not be an accurate account of the overall popularity of the genre. 

Pos	LW	WKs	Title, Artist, (Label)	Jump to  1-10  11-20  21-30  31-40
1	NEW	1	ALL ABOUT THAT BASS  MEGHANTRAINOR (EPIC)
2	1	2	BANG BANG JESSIE J / GRANDE / MINAJ (LAVA/REPUBLIC RECORDS)
3	3	7	SHAKE IT OFF TAYLOR SWIFT (EMI)

4	2	3	CHANGING SIGMA FT PALOMA FAITH (3 BEAT/AATW)
5	NEW	1	SUNLIGHT MAGICIAN FT YEARS & YEARS (FFRR)
6	4	4	BLAME CALVIN HARRIS FT JOHN NEWMAN (COLUMBIA)
7	5	10	BLAME IT ON ME GEORGE EZRA (COLUMBIA)
8	NEW	1	LET IT BE LABRINTH (SYCO MUSIC)
9	NEW	1	COMEBACK ELLA EYRE (VIRGIN)
10	6	6	PRAYER IN C LILLY WOOD & ROBIN SCHULZ (ATLANTIC)
11	8	12	I'M NOT THE ONLY ONE SAM SMITH (CAPITOL)
12	7	3	LULLABY PROFESSOR GREEN FT TORI KELLY (VIRGIN)
13	NEW	1	UNMISSABLE GORGON CITY FT ZAK ABEL (VIRGIN)
14	12	19	BUDAPEST GEORGE EZRA (COLUMBIA)
15	11	5	SUPERHEROES SCRIPT (COLUMBIA)
16	NEW	1	SAY YOU LOVE ME JESSIE WARE (ISLAND)
17	16	15	THINKING OUT LOUD ED SHEERAN (ASYLUM)
18	9	11	BLACK WIDOW IGGY AZALEA FT RITA ORA (EMI)
19	13	11	RUDE MAGIC (RCA)
20	15	5	UGLY HEART GRL (KEMOSABE/RCA)
21	21	11	TAKE ME TO CHURCH HOZIER (ISLAND)
22	19	17	GHOST ELLA HENDERSON (SYCO MUSIC)
23	17	9	AM I WRONG NICO & VINZ (WARNER BROS)
24	18	7	MY HEAD IS A JUNGLE WANKELMUT & EMMA LOUISE (POSITIVA)
25	28	6	BREAK FREE ARIANA GRANDE FT ZEDD (REPUBLIC RECORDS)
26	23	6	MAPS MAROON 5 (INTERSCOPE)
27	26	15	DON'T ED SHEERAN (ASYLUM)
28	20	38	ALL OF ME JOHN LEGEND (COLUMBIA)
29	25	20	STAY WITH ME SAM SMITH (CAPITOL)
30	38	8	ZOMBIE JAMIE T (VIRGIN)
31	36	14	CHANDELIER SIA (MONKEY PUZZLE/RCA)
32	22	7	LOVERS ON THE SUN DAVID GUETTA FT SAM MARTIN (PARLOPHONE)
33	14	2	I KNOW SHIFT K3Y (COLUMBIA)
34	24	5	WALKING WITH ELEPHANTS TEN WALLS (ATLANTIC)
35	NEW	1	FLASHLIGHT DJ FRESH FT ELLIE GOULDING (MINISTRY OF SOUND)
36	31	24	WAVES MR PROBZ (LEFT LANE RECORDINGS)
37	27	14	AMNESIA 5 SECONDS OF SUMMER (CAPITOL)
38	40	46	HAPPY PHARRELL WILLIAMS (COLUMBIA)
39	37	37	RATHER BE CLEAN BANDIT FT JESS GLYNNE (ATLANTIC)
40	35	9	LOVE RUNS OUT ONEREPUBLIC (INTERSCOPE)

© Official Charts Company 2014. All rights reserved

This is the number of artists in the top 40 download chart that cover each genre:

The most common genre of artists in the UK top 40 download chart for that week is R&B and pop. Although there is only 3 artists that cover indie as a genre, it is still a more popular genre than blues, country, drum & bass, jazz, and rock. This shows that is is still more popular than 5 genres in the chart which would make it more successful as a magazine.
The type of people that would use downloads tend to be people that use a lot of technology. This means it is more likely to be teenagers which means that this may be a target audience for the magazine. This chart however only shows statistics for the popularity of artists that cover these genres and not the individual songs. This means that it may not be representative of the popularity of songs of different genres.