Price

NME

The price of NME per issue is £2.50. This price is quite cheap compared to some other music magazines. This may be because it is published weekly and not monthly like some other music magazines. This price is affordable for NME's target audience of 18-34 which would consist of both students and working adults. This affordable price would make the magazine sell to it's target audience more successfully.

Mojo

Mojo magazine is sold at the price of £7.99 per issue. This price is quite expensive however this may be because it is published monthly and not weekly which means is contains more features and will therefore cost more than a weekly music magazine. This magazine is also aimed at older music lovers of around 35 and over. This price would be more affordable for this age range and would therefore still sell.

Q

Q magazine is priced at £3.90. This is quite cheap considering it is published monthly. It may be this cheap however as it is mostly aimed at people aged 15-24. A more expensive price would make it less affordable for this age range and therefore they would not sell the magazine as well. 


For my magazine i have chosen to publish it weekly. This is because my audience research shows that indie rock is often associated with young people. As young people are often not employed publishing weekly rather than monthly would make it more affordable for this audience. The audience research also showed that the most appropriate price was under £3. If the magazine was published monthly it would be more expensive than this which is another reason why it will be published weekly.
The price i will charge for my magazine is £2.50 as this as affordable for the main target audience. My magazine will be published by Bauer media. This is because Bauer does not publish a magazine of my genre and so it wouldn't be repeating a product they already publish.

Target audience

reader profiles

(NME reader profile)

This is a reader profile for the magazine NME. The reader profile is audience research for this magazine which tells the magazine what needs to be in the magazine to make it sell better. This reader profile outlines what NME readers are interested in which tells the magazine what features to include in the magazine.For example it says that 73% of the audience are male and that the average reader age is 23. This means that NME magazine will then go and include things in the magazine that are mainly aimed at this audience. The reader profile also says that the audience go to gigs and live events. This would tell NME to run features on gigs and live events as this would interest the audience of the magazine.

The reader profile also shows that the audience use technology frequently for example 64% use broadband. This shows the magazine that technology is important to the reader and they could include features about technology. It may also tell them that an online version of the magazine may be successful as 92% of the audience use the internet. For this reason NME may choose to produce an online version of the magazine. The reader profile also tells the magazine that 55% of the audience work full time or part time. This means that the magazine is more affordable for this audience and would still be a success if they used an online version as well as a published version.

(kerrang reader profile)

This is a reader profile for Kerrang! magazine. The magazine would use this research to find out what audience the magazine reaches and would then use that information to decide what features to include in the magazine. For example this reader profile shows that 54.7% of the audience is male and would therefore include more features that are interesting to the male audience. The reader profile also shows that the main age range reading the magazine is 15-24 as this audience has the highest percentage of 56.1%. This would tell the magazine to include features that are interesting to this age range. This reader profile is quite vague and doesn't say much about audience interests. 

(Q reader profile)

This is a reader profile for Q magazine. The magazine would use this research to find out what audience the magazine reaches and would then use that information to decide what features to include in the magazine.For example this reader profile shows that 68.3% of the audience is male and would therefore include more features that are interesting to the male audience. The reader profile also shows that the main age range reading the magazine is 15-24 as this audience has the highest percentage of 35.5%. This would tell the magazine to include features that are interesting to this age range. This reader profile is quite vague and doesn't say much about audience interests.  

Demographics

Demographics is the system of organising people into grades depending on income and employment. The higher grades such as A, B, and C1 often refer to higher class and middle class people who have highly skilled jobs and careers. These people often have had a good education and a wealthy background. Example of some work roles these people do are Higher management of private companies, Bankers, Lawyers, Doctors (especially those working in the private sector and not the NHS), Middle management, Teachers (especially those teaching in private schools and colleges or at universities) creative and media positions (if very successful such as the owner of a major magazine or newspaper or a successful actor or singer.) Some more middle class examples are Office supervisors, Junior managers, Nurses (especially those in the private sector and not the NHS) and specialist clerical staff. The lower grades such as C2, D, and the lowest E are often working class and manual workers. Some examples of other people who fit into these grades are the unemployed, students, pensioners, casual workers. Magazines may use this table to research the price that their main target audience can afford.For example, if the magazines main audience was 15-24 such as Kerrang! the magazine would have to consider that many of those people would be students and would therefore need to recognise that they fall into grade E and would have to charge a lower price for their magazine if they wanted to keep this age group as part of their audience.

go animate description of demographics:



psychographics
This is a way of describing an audience by looking at their behaviour and personality traits of it's members. Psychographics labels a particular type of person and makes an assessment about their viewing and spending habits. I myself am a mainstreamer like most people. The advertising agency Young and Rubican invented a successful psychographic profile known as their 4C's marketing model. The 4 C's stand for cross cultural consumer characterisation. They put the audience into groups with the labels that suggest their position in society.

video interviews
My plan for the video interviews is to film 3 girls and 3 boys answering questions relevant to my audience research. The questions i will ask are:

• what is your age?
• are you employed?
• what technology do you own that you can use to listen to music?
• what is your favourite genre of music?
• who are your favourite artists and bands?
• what music magazines do you buy?
• what music magazines do you know of?
• what do you think is an appropriate price for a music magazine?
• do you go to gigs and live events?
• what is your opinion of indie rock?
• what indie rock artists do you know of?
• what audience do you associate with indie rock?

I have chosen to interview just teenagers as this can still show if the audience for indie rock magazines is young people of older people. This can be shown by negative or positive opinions of indie rock. I have chosen to interview 3 boys and 3 girls as it makes it easier to ask more questions and therefore gain more information. Although the number of people i have interviewed is small and it can not be said for the whole population, it can still give information about what the target audience, price, and content should be for my magazine.

Girls





 

boys

 

From these videos i have found out that they all owned mobile phones which they use to listen to music on so it is therefore the most popular technology used for music in the interviews. I also found out that more girls knew of music magazines which was the opposite of what i expected to find, however the low number of interviews may mean that this is unrepresentative of the rest of the population. From the interviews i found out that more girls go to gigs and live events that boys and they also knew of more indie rock artists although they knew less about the genre than the boys. The most appropriate price for a music magazine from the interviews was £1-£3 and the genre was mostly associated with 16-30 year olds. None of them where employed which means for this target audience the price of the magazine would need to be lower.
Reader profile
This is a audience profile based on the findings of my video interviews.

Uses and gratifications model research

1. Web definitions:
2. Uses and gratifications theory (UGT) is an approach to understanding why and how people actively seek out specific media to satisfy specific needs. UGT is an audience-centered approach to understanding mass communication.                                             (http://en.wikipedia.org/wiki/Uses_and_gratifications_theory)
3. The 'Uses and Gratifications' model represented a change in thinking, as researchers began to describe the effects of the media from the point of view of audiences. The model looks at the motives of the people who use the media, asking why we watch the television programmes that we do, why we bother to read newspapers, why we find ourselves so compelled to keep up to date with our favourite soap. The underlying idea behind the model is that people are motivated by a desire to fulfil, or gratify certain needs. So rather that asking how the media uses us, the model asks how we use the media.                                                                                                                   (http://www.bbc.co.uk/dna/ptop/plain/A770951)

The uses and gratifications model is a way of trying to understand why people choose what specific media they would like to use. It is based on the audiences point of view rather than the medias. The uses and gratifications model is shown in many everyday situations, for example when somebody chooses what music to listen to. They choose the music depending on many factors such as mood or the social situation. If the person is with their friends they may choose music that they think their friends will approve of whereas if they are on their own they will choose music that fits their mood. The uses and gratifications model uses this idea for many different forms of media such as television and the internet. The model suggest that people choose what media they would like to use based on four things:

• information
• integration and social interaction
• personal identity
• entertainment

Information

The model suggests that people will be more likely to choose a media form to use if it can give them information. If the information is relevant to the person they will choose the media form to use. Different information seeking causes different media choice,for example if a person is curious about something they may look it up on the internet, or if they are seeking information about current events that they are involved in or interested in they may watch the news or read a newspaper.

integration and social interaction

People may use media to help themselves identify with others which gives them a sense of belonging. They may also use it for gaining contact with friends or family in which case they may use phones or social networks.Another use for media would be finding a topic of conversation which would involve seeking information outlined in the first point.

personal identity

Personal identity is a common reason for the use of media. It may be used by someone who is trying to reinforce their beliefs and personal values or for finding models of behavior. It may also be used for gaining insight into someone elses beliefs or values so they are then able to identify with them.

entertainment

They medias most common use is entertainment. The media is used for entertainment in many different ways.  When a person wants to relax they may watch a TV programme.The media can also be used for escaping everyday problems or getting cultural enjoyment. Many people may use media as a way to fill time in a more fun way for the person than doing nothing.

1. 
   

NME LIIAR analysis

The magazine i have chosen to do a LIIAR analysis on is NME. I have chosen this magazine as it fits in well with my genre choice.

                                                                                                                                                                                                                                                                                                                                       

(front cover)

language

Denotation- The magazine cover contains a lot of bright colours such as red and yellow. The text on the front cover is also big and bold making it stand out. The house style for this magazine cover appears to be red, yellow, and black. The title of the magazine is in the top left corner and in big lettering. The main image on the cover is large and the featured person is looking at the camera.

connotation- The red and yellow bright colours may relate to the genre of the magazine. The red may symbolize the passion for the genre. The colours are bright which makes the magazine noticeable which would make more people buy it. The title is big as this makes it recognisable to the audience. The title is always the same on every magazine (sometimes the colours are different) which makes it recognisable and more well known. In the main image the person is looking directly at the camera which makes it look as if they are looking at the reader. This makes the reader feel more involved and directly addressed which makes it more likely that they are going to buy the magazine.

media language

• masthead- The masthead is the title at the top of the magazine. It follows conventions of a music magazine as it is in the top left corner and is large and bold making it noticeable. 
• selling line- The selling line for NME is "new musical express". The selling line of the magazine makes it easier to recognise the genre of the magazine and for people to know the full title of the magazine.
• pull quotes- The pull quote on the front cover of this magazine is "how can we get any bigger? Well, i might run for president". The pull quote is a clue as to the content of the magazine and is usually quite large, bold, and near the main image.
• cover lines- The cover lines on a magazine cover tell us more about the features and topics covered in the magazine. For example the cover lines of this magazine are, "yeah yeah yeah's, fall out boy, white lies, bloc party". This shows the reader what features in the magazine before they have read it.
• main image- The main image on this front cover is a mid shot of a member of kings of Leon. The person in the image is looking at the camera. He is wearing a black leather jacket which is conventional for his genre of music.
• secondary images- The secondary images on the front cover are members of the arctic monkeys and radiohead. The secondary images are used to illustrate the features that are in the magazine and give the audience more than just words to decide if they want to buy the magazine. They also make the magazine look more attractive.
• plug- The plug is used to make a feature that the audience may be particularly interested in stand out, for example the plug for this magazine is " reading 2009 and Leeds 2009" .
• bar code- The bar code for this magazine is conventional as it shows the price, issue number, and date of release of the magazine. 

institution

- The institution that publishes NME is IPC media. IPC media is owned by Time inc. UK which is the publishing section of Times Warner inc.The job of IPC is to publish and effectively advertise it's magazines such as NME. The name or logo of the media company is usually found somewhere in the magazine to help people recognise the company. The company sells over 350 million copies of their magazines every year

Ideology

NME magazine is a music magazine which focuses on genres such as rock, indie, and alternative. This is shown by the look of the magazine and the contents. For example, The featured artist on the cover (for this magazine it is a member of Kings of Leon). It is also shown by the colours of the magazine cover, For example black and red. These colours are typically associated with these genres which shows that these are the genres that the magazine features.The magazine often focuses on artists who were more famous in the past.

audience

The target audience of the magazine is both men and women however the magazine is more popular with men as the genres of the magazine are stereo typically more male.

The age range that this magazine is aimed at is 18-34 years old.The target audience is shown in the magazine by the dark colours which are stereo typically more male and the featured artists which are often more popular with a male audience.

representation

The artist on the front cover is wearing a black leather jacket and his hair is quite straight and flat. He has quite a serious expression on his face which represents the genre. He has a short beard which may also represent the genre. The way the artist is presented is stereotypical for the genres of the magazine and make it easier to identify them.

(contents page)

language

Denotation- The magazine contents page contains a lot of bright colours such as red and yellow. The text on the contents page is big and bold for more important text making it stand out and smaller for text that doesn't need to stand out as much.  The house style for this magazine contents page appears to be red, yellow, and black. The title of the magazine is in the top left corner and in big lettering which is consistent with the front cover. The main image on the contents page  is large and central.The featured people are the people who are in a big or main feature of the magazine.

connotation-The red and yellow bright colours may relate to the genre of the magazine. The red may symbolize the passion for the genre. The colours are bright which makes the magazine  stand out. The title is continued on the contents page which would make the magazine recognisable. The title is always the same on every magazine (sometimes the colours are different) which makes it recognisable and more well known. In the main image the people are playing their instruments which further illustrates the genre and also shows the reader a bit more about the featured artists. 

media language

• contents title- For this contents page the title is "NME this week" This shows the reader that they can find information about whats in the magazine there. It also tells the reader that the magazine is published and  available every week.
• features- The features are listed in columns. This keeps everything simple and neat which looks professional. The columns all have individual titles such as "band index" and "news". This helps the reader find what they are looking for quicker and easier. The text of the features is bold which makes it easier for the reader to identify the features they are interested in
• date and website- The date of the magazines release is featured at the top of the page underneath the title. The contents page would also conventionally have the magazines website featured however this contents page does not.
• main image- The main image for this magazine is a group shot of the featured artists performing. The image is central and larger than other images to show that it is the main image and to direct readers to the main feature of the magazine.
• pull quote- The pull quotes for this magazine are in the information about the main article underneath the main image. The pull quotes give the reader an idea of what the main feature will contain.
• secondary images- The secondary images on the contents page conventionally contain other artists featured in the magazine. This gives the reader an idea about who is featured in the magazine. This contents page does not contain secondary images other than those of other NME magazines.

institution

- The institution that publishes NME is IPC media. IPC media is owned by Time inc. UK which is the publishing section of Times Warner inc.The job of IPC is to publish and effectively advertise it's magazines such as NME. The name or logo of the media company is usually found somewhere in the magazine to help people recognise the company. The company sells over 350 million copies of their magazines every year.

Ideology

NME magazine is a music magazine which focuses on genres such as rock, indie, and alternative. This is shown by the look of the magazine and the contents. For example, The featured artist on the contents page (for this magazine it is kasabian). It is also shown by the colours of the magazine contents page, For example black and red. These colours are typically associated with these genres which shows that these are the genres that the magazine features.The magazine often focuses on artists who were more famous in the past.

audience

The target audience of the magazine is both men and women however the magazine is more popular with men as the genres of the magazine are stereo typically more male.

The age range that this magazine is aimed at is 18-34 years old. The target audience is shown in the magazine by the dark colours which are stereo typically more male and the featured artists which are often more popular with a male audience.

representation

Kasabian are the featured artists on this contents page. The image is a group shot of them performing in a church. The genre of the band is represented by the presence of the bands instruments in the image. The group are wearing dark colours and their hair is quite messy. This also represents the genre of the band. 

(double page spread)

language

Denotation- The double page spread contains a lot of bright colours such orange. The text on the double page spread is big and bold for the quotes making it stand out  The interview is quote small which ensures that it can fit on the page. The house style for this double page spread appears to be orange and white. The main image on the double page spread is large and the featured people are looking at the camera.

connotation-The bright colours may relate to the genre of the magazine. The bold colours may symbolise volume as the genres of the magazine are typically loud. . The main quote form the interview is big as this makes it stand out to the audience. In the main image the people are looking directly at the camera which makes it look as if they are looking at the reader. This makes the reader feel more involved and directly addressed which makes it more likely that they are going to buy the magazine.

media language

• title- The title is often a quote from the featured artist which gives the reader an idea about what is in the feature before they read it. The font is large so that it stands out and it features the name of the band in the main image which shows the reader who the interview is with.
• introduction- There is a brief introduction at the top of the page to tell the reader what the interview is about before they read it. This helps them decide if they want to read it. The name of the band is also repeated for clarification that it is oasis featuring in the interview.
• font- The font of the interview is written in a simple font which makes is easier to read. The first letter of the interview is written in large text which is conventional for the start of a magazine interview so readers recognise that it is an interview.
• main image- The main image is on the left of the page which is conventional for a double page spread. The image is a group shot showing all members of the band looking directly at the camera. The main image is large so that the reader can clearly see that the band featured in the image illustrates the interview.

institution

-The institution that publishes NME is IPC media. IPC media is owned by Time inc. UK which is the publishing section of Times Warner inc.The job of IPC is to publish and effectively advertise it's magazines such as NME. The name or logo of the media company is usually found somewhere in the magazine to help people recognise the company. The company sells over 350 million copies of their magazines every year.

Ideology

NME magazine is a music magazine which focuses on genres such as rock, indie, and alternative. This is shown by the look of the magazine and the contents. For example, The featured artist on the double page spread (for this magazine it is oasis). It is also shown by the colours of the magazine double page spread, For example, orange and black. These colours are typically associated with these genres which shows that these are the genres that the magazine features.The magazine often focuses on artists who were more famous in the past.

audience

The target audience of the magazine is both men and women however the magazine is more popular with men as the genres of the magazine are stereo typically more male.

The age range that this magazine is aimed at is 18-34 years old. The target audience is shown in the magazine by the dark colours which are stereo typically more male and the featured artists which are often more popular with a male audience.

representation

Oasis are the featured artists on this double page spread. The image is a group shot of them looking directly at the camera. The genre of the band is represented by the serious expressions of the band as their genre is not typically associated with images of the band smiling. The group are wearing dark colours and their hair is quite messy. This also represents the genre of the band. 

Music magazine conventions (labelled)

These are some examples of music magazines and their conventions:

All of these music magazine covers have things in common. These features are the conventions of a music magazine cover and apply to most genres of music magazine. The first thing they have in common is the masthead title piece. On all of these magazines the masthead title piece is at the top of the magazine and if it doesn't stretch all the way across the top it is to the left. This makes the magazine look organised and makes the focus go straight the to magazine title so the magazine will be recognised easier as the title is seen more. Another thing these magazines have in common in the main image. As with the college magazines studied in the preliminary task the main image is a medium close up which allows the person on the front cover to be the main focus without the photograph being too big or too small where you can not see the person in the photograph.However with music magazines it can also be conventional for the photograph to be a close-up or a group shot. This would also be conventional as it would still allow you to see the person or people in the photograph without it ruining the look of the magazine in some genres. All of these magazines also contain a strap line on the front cover. This brings focus to the main person usually in the main image which then shows the buyer who is in the magazine so they can choose whether they want to buy it easier and quicker.The feature article is also conventional on all of these magazine covers. They all have larger text for the feature article showing that this is the main and most important article in the issue of the magazine. All of the magazines use something to draw attention to the main article e.g. In top of the pops the main article is shown in a graphical shape showing that it is important. All of these magazines have a obvious house style with colour. This is conventional as it makes the magazine more recognisable and more people will therefore buy the magazine. All of these magazine covers also contain a barcode with the price, date, and website next to it. This is conventional as it is small and so doesn't draw the most attention and still gives the buyer the information they need to buy the magazine.

These contents pages all use the conventions of a music magazine contents page. The first convention that they all have in common is the use of columns to organise the information about the contents of the magazine. The columns act as a way of making it easy to find what features are in the magazine and as it is a music magazine this is vital to let the reader know who and what is in the magazine as the magazine would also act as an advertisement for the artists featured. Another convention is the contents title. This is conventionally at the top of the page and large compared to the rest of the text on the page. This is so that it is obvious that it is a contents page so people can easily find the place where they can find the page numbers of all the features in the magazine. The contents pages also all contain the main image which is usually larger than all other images on the page and central to show it's importance. The image should be relevant to the main feature of the magazine such as a person from an interview.

The two page spread of a music magazine is usually the main article so therefore it helps to follow conventions as this will make it look professional and will help it to meet it's aims as a magazine. One convention that all of these double page spreads have in common is the main image. The main image is usually the full length of the page and to the left of the feature (however with some magazines such as the first and third example the image is to the right).

The person in the image should be looking directly at the reader which makes the reader feel more involved and therefore more interested. Another convention used by these double page spreads is the bold celebrity name and celebrity introduction. This is used so that the reader can clearly see who is featured and so that they know something about them if they do not know  who they are. The double page spreads also follow the same house style as the covers and the contents page so that it says recognisable. As with the contents page the information is organised into columns which makes the feature look neat and well organised. They all have quotes from the person in the feature which are larger and bolder than the rest of the text. This is to get the reader interested before they read the rest of the feature. 

Genre

       
The music magazine genre i have chosen is indie. Here is an example of a music magazine that covers this genre:

 























For the genre i have chosen it is difficult to find magazines that cover it which suggests that there is a gap in the market for this genre as a magazine. 

I have chosen this genre as it is my favorite music genre and so i can write about it easily and produce better research. This genre is also one of the most popular genres of music for people my age which will make audience research easier and therefore my magazine will be better.
As i could not find many magazines covering this genre i think that a magazine would be successful as this genre is popular.

Examples of bands and artists:

Kodaline

Arctic monkeys 

Imagine dragons 

Bastille  

The conventions of an indie band are typically casual clothing in dark colours such as black skinny jeans. The lead singer of the band is usually to the front however the band are usually still shown quite close together. Their facial expressions are typically quite serious. It is rare to see a person in an indie band smiling as it is not associated with this genre. The music videos for indie bands tend to feature instruments that the band play and the band themselves would often feature in the music videos. The camera shots in their music videos are often close ups which help them to be associated with their music and allow us to see their facial expressions. The setting of the music videos tend to be quite urban which fits with their sound and look.


This is the top 40 download chart from the 6th October 2014. In this chart there is only one artist featured who is of my chosen genre. This may mean the genre is not very popular.
The artist has been in the chart for 8 weeks and is at number 30 in the chart. However it has increased in the chart by 38 places which could mean it is becoming more popular as a genre. This chart is only this weeks and so may not be an accurate account of the overall popularity of the genre. 

Pos	LW	WKs	Title, Artist, (Label)	Jump to  1-10  11-20  21-30  31-40
1	NEW	1	ALL ABOUT THAT BASS  MEGHANTRAINOR (EPIC)
2	1	2	BANG BANG JESSIE J / GRANDE / MINAJ (LAVA/REPUBLIC RECORDS)
3	3	7	SHAKE IT OFF TAYLOR SWIFT (EMI)

4	2	3	CHANGING SIGMA FT PALOMA FAITH (3 BEAT/AATW)
5	NEW	1	SUNLIGHT MAGICIAN FT YEARS & YEARS (FFRR)
6	4	4	BLAME CALVIN HARRIS FT JOHN NEWMAN (COLUMBIA)
7	5	10	BLAME IT ON ME GEORGE EZRA (COLUMBIA)
8	NEW	1	LET IT BE LABRINTH (SYCO MUSIC)
9	NEW	1	COMEBACK ELLA EYRE (VIRGIN)
10	6	6	PRAYER IN C LILLY WOOD & ROBIN SCHULZ (ATLANTIC)
11	8	12	I'M NOT THE ONLY ONE SAM SMITH (CAPITOL)
12	7	3	LULLABY PROFESSOR GREEN FT TORI KELLY (VIRGIN)
13	NEW	1	UNMISSABLE GORGON CITY FT ZAK ABEL (VIRGIN)
14	12	19	BUDAPEST GEORGE EZRA (COLUMBIA)
15	11	5	SUPERHEROES SCRIPT (COLUMBIA)
16	NEW	1	SAY YOU LOVE ME JESSIE WARE (ISLAND)
17	16	15	THINKING OUT LOUD ED SHEERAN (ASYLUM)
18	9	11	BLACK WIDOW IGGY AZALEA FT RITA ORA (EMI)
19	13	11	RUDE MAGIC (RCA)
20	15	5	UGLY HEART GRL (KEMOSABE/RCA)
21	21	11	TAKE ME TO CHURCH HOZIER (ISLAND)
22	19	17	GHOST ELLA HENDERSON (SYCO MUSIC)
23	17	9	AM I WRONG NICO & VINZ (WARNER BROS)
24	18	7	MY HEAD IS A JUNGLE WANKELMUT & EMMA LOUISE (POSITIVA)
25	28	6	BREAK FREE ARIANA GRANDE FT ZEDD (REPUBLIC RECORDS)
26	23	6	MAPS MAROON 5 (INTERSCOPE)
27	26	15	DON'T ED SHEERAN (ASYLUM)
28	20	38	ALL OF ME JOHN LEGEND (COLUMBIA)
29	25	20	STAY WITH ME SAM SMITH (CAPITOL)
30	38	8	ZOMBIE JAMIE T (VIRGIN)
31	36	14	CHANDELIER SIA (MONKEY PUZZLE/RCA)
32	22	7	LOVERS ON THE SUN DAVID GUETTA FT SAM MARTIN (PARLOPHONE)
33	14	2	I KNOW SHIFT K3Y (COLUMBIA)
34	24	5	WALKING WITH ELEPHANTS TEN WALLS (ATLANTIC)
35	NEW	1	FLASHLIGHT DJ FRESH FT ELLIE GOULDING (MINISTRY OF SOUND)
36	31	24	WAVES MR PROBZ (LEFT LANE RECORDINGS)
37	27	14	AMNESIA 5 SECONDS OF SUMMER (CAPITOL)
38	40	46	HAPPY PHARRELL WILLIAMS (COLUMBIA)
39	37	37	RATHER BE CLEAN BANDIT FT JESS GLYNNE (ATLANTIC)
40	35	9	LOVE RUNS OUT ONEREPUBLIC (INTERSCOPE)

© Official Charts Company 2014. All rights reserved

This is the number of artists in the top 40 download chart that cover each genre:

The most common genre of artists in the UK top 40 download chart for that week is R&B and pop. Although there is only 3 artists that cover indie as a genre, it is still a more popular genre than blues, country, drum & bass, jazz, and rock. This shows that is is still more popular than 5 genres in the chart which would make it more successful as a magazine.
The type of people that would use downloads tend to be people that use a lot of technology. This means it is more likely to be teenagers which means that this may be a target audience for the magazine. This chart however only shows statistics for the popularity of artists that cover these genres and not the individual songs. This means that it may not be representative of the popularity of songs of different genres.